Common instruments
Marketing analysis
  • Target audience analysis
  • Competitive environment analysis
  • Survey of market, segmentation, marketing indicators
Media audit
  • Calculation of the competitors' media expenses
  • Media used by the competitors
  • Determination of the attributes of the advertising information
Strategic planning
  • Determination of seasonal fluctuation
  • Media preferences
  • asd flowchart
Tactical planning
  • Selection of relevant media carriers
  • Analysis of media metering indicators of media channels
  • Recommendations on form and content of advertising
Media buying
  • Creation of media plans
  • Optimisation of media plans
  • Calculation of media effectiveness
Post-campaign analysis
  • Audit of the competitors' advertising companies
  • Control of placements, document turnover
  • Marketing indicators

Depends on your goals, we use different mechanics:

Special tastings of the best goods

Issuing of souvenir gifts for sale, holding of dramatic drawings, handing out product samples

Impressive and respectable young women and men at the exhibit booths, receptions and guest meeting (HoReCa)

Project-specific drawing of attention to the brand

Professional consulting on promotable goods

Rapid dissemination of especially valuable information on any carriers (from handouts to Direct-mail)